Agenda Tradeshow: New Partners, New Products and the Mizu Water Bar!


Mizu President Tim Pogue with the one and only Alex Gray

Last week we were a busy bunch over here at Mizu as we prepared for the 2 day brand extravaganza that is the Agenda Tradeshow in Long Beach, C.A.

Agenda is “the most diverse and creative lifestyle fashion trade show in the world” (we lifted that part off their website, but it’s true!) and Mizu was stoked to be front and center with our booth showcasing the new color line-up, fresh new graphics from our amazing licensing partners Nixon, Poler, Electric, Volcom, Capita and Burton, and our four new exciting licensing partners: Roark, Civilware, Girl and Chocolate.

We also debuted our full range of new products including stainless steel camping cups, wine goblets, travel mugs and Mizu’s one-of-a-kind glass bottle, all available in stores globally in late October 2014.


One of the most rewarding aspects of the show for us was our giant water bottle water bar! It was a huge success as each person who stepped through the door was able to fill up their reusable bottle with free, filtered, chilled water. The result? We saved a whopping 2983 single-use plastic water bottles from being used!


Founder Jussi Oksanen showing Ray Barbee the who’s who of Mizu


The Water Bar getting boxed up ready for the next event

The Water Bar getting boxed up ready for the next event

Just another day of making sure our friends choose responsible hydration…