Change the Way People Drink Water with Mizu

“I sometimes think there is a malign force loose in the universe that is the social equivalent of cancer, and it’s plastic.” – Norman Mailer

Plastic Water Bottle Facts

  • In 1976, the average American drank 1.6 gallons of bottled water each year. In 2007, the Earth Policy Institute conducted a study and found that Americans then averaged 30 gallons of bottled water [1].
  • This amounts to roughly 1500 bottles consumed in the US every second [2].
  • Of the 50 billion bottles consumed annually in the US, 80% end up in landfills, rivers, lakes and oceans.

What caused this shift in our drinking water habits? How did we get so deep into this problem without recognizing or identifying the potential impact billions of plastic bottles would have on our environment and our health? As it stands, our single-use plastic bottle problem has two causes: plastic is extremely cheap, and we were somehow convinced the water in these bottles was better and more convenient than the stuff coming out of our faucets.

What we weren’t told was that billions of these bottles would end up littering our everyday. Or that plastic bottles take 700 years to decompose (the US hasn’t hit its 300th birthday yet to put that number into perspective). We weren’t told that we were poisoning ourselves and our children with harmful chemicals that can leach into our drinking water, and seriously affect our food chain.

And the kicker: in a very short period of time, water has become more expensive than gasoline.

(Tangent: speaking of gasoline, heard of Thomas Midgely? He created a similar problem by ignoring public safety. Read about the leaded gasoline debacle.)

There’s the problem. So what’s the solution?

This is where Mizu comes in. We’ve made some serious headway so far thanks to Mizu Founder and professional snowboarder Jussi Oksanen and our team of Mizu advocates, in addition to the support of our great community of action sports brands that have rallied around this cause. Without their help and commitment to changing the way people drink water, we’d be swimming in even more plastic.

Our main goal as a company is to preserve the environment our active lifestyles depend on, those environments the Mizu Life Cycle is based on. We’ve grown tired of seeing plastic bottles in the ocean, on our streets, and in the mountains and we exist in order to protect the places where we play.

But what options do we have? Instead of preaching about the problem without offering a viable solution, we jumped in headfirst and committed to not only bringing awareness to the problem, but to correcting it.

Why do people buy plastic water bottles?

The solution as we see it relies on choices. We believe that for the most part, people are good and want to do the right thing. So in order to really make a dent in this problem, we need to provide alternatives for both sides of the plastic water bottle problem: convenience and water quality.

In Phase 1 of the Mizu Project, we introduced our stainless steel water bottles. We addressed the issue of convenience with a durable, reusable water bottle to help make it easy for our supporters to ditch the plastic. Instead of simply providing another option to a cluttered market of bottles and canteens, we’re paying specific attention to the look and feel of our bottles. With the soft touch finish and our relationship with some of the best brands in the world, we believe we’re filling a need with a cool, functional accessory to our active lifestyle while working to reinvent the water bottle.

Now, Phase 2 is about to kick into high gear. We need your help in getting the word out and the bottle to solve our plastic problem in the hands of friends and family.

Mizu 2.0: Change the Way People Drink Water

Jussi lit the fire. He crystallized the root of the problem with single-use plastic bottles, and transformed it into a water-conscious brand committed to preserving the element all of our adventures depend on. With this next step, we’ve stoked the flames and momentum generated by phase one of the Mizu Project and have ignited a movement.

In the time it’s taken you to read this post, roughly 450,000 plastic water bottles have been opened. We need to curb this habit and change the way people drink water. To answer the challenge, we’re teaming up with four of the biggest brands in action sports, and four charities dedicated to the preservation of this precious resource.

Be sure to check back this week as we introduce Phase 2 of the Mizu Project and continue to reinvent the water bottle and uninvent the plastic bottle.

[1] Earth Policy Institute:
[2] MSLK, Watershed: